In December 2013, Vocal Dating was established by Caroline Grasmeijer and Arjan van der Star and focuses on producing projects at the intersection of vocal performance and other art disciplines. As a brand of Stichting Vocal Dating (The Vocal Dating Foundation), Vocal Dating created a unique three-fold concept for its full-entertainment productions; the triple P model, which stands for Passion, Performance and Professionalism. Different international collaborations have been set up and further expansion is constantly sought for. The first projects of Vocal Dating consist of three concerts tours through China, which took vocal groups with either a band or a full orchestra to the biggest and most prominent Chinese theaters and concert halls. These shows were titled ‘Take a chance on me’, ‘New York State Of Mind’ and ‘Viva La Vida’. In China, Vocal Dating is commonly branded as 荷兰好声音爱乐乐团 (The Voice of Dutch Jazz Vocals) or 荷兰好声音爱乐乐团 (Orchestra Holland).
Mission – Vision
The mission of Vocal Dating is to inspire people from all around the world through vocal projects, music and culture exchange, in which Passion, Performance and Professionalism are the central elements towards success.
The vision of Vocal Dating is to equally combine Passion, Performance and Professionalism in its performances and projects in order to be able to fully entertain people in a renewed way through this triple P concept.
Both Arjan van der Star and Caroline Grasmeijer, as founders of Vocal Dating, are experienced musicians and directors. Their long-time collaboration goes back to the year of 2011 as both being part of the well-renowned Vocal Group Utrecht; Caroline as conductor, Arjan as singer. Currently, they are both the artistic managers of Vocal Dating.
"Het is echt supergaaf om met een groep mensen die dezelfde passie hebben als jij een muzikale prestatie neer te zetten waarvan je zelf niet had verwacht dat je het zou kunnen. Om in enorme theaters op te treden, waarbij je normaal gesproken alleen in het publiek zit. Om omarmd te worden door een publiek in een cultuur die zo anders is als de jouwe. Om je écht even een artiest te voelen – vol optredens, applaus, ontmoetingen, adrenaline en successen. Een ervaring om nooit te vergeten!" - Dutch